Wilhelm Scheruebl Jr.


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CCC
2023


In this project, we delve into a dystopian scenario where a country grapples with a resurgence of soft drinks, leading to a severe public health crisis characterized by diabetes, obesity, and shortened lifespans. Government regulations prove futile as corporations actively promote and profit from sugary beverage consumption, especially targeting infants and children. This narrative underscores the stark contrast between dire health consequences and profit-driven marketing, culminating in the nation's inundation with unhealthy products.

A publication and various objects were crafted during a residency in Merida, Mexico.

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Object, NarrativePublication





© Wilhelm Scherübl