Wilhelm Scheruebl Jr.
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Me, myself and (A)I
2024


in collaboration with
Bernadette Maria Leitner
Flavia Mazzanti
Manuel Bonell

This research project explores the expansive digital landscape of self-expression and identity, from Instagram filters to fully fictional personas. It focuses on empowering marginalized communities, especially those who feel disconnected from their biological bodies, allowing them to express their true selves. Using tracking suits, participants can fuse their physical and digital identities, creating personalized avatars that embody their desired identities and emotions, often enhanced through AI tools.

The project specifically involves performers from transgender, non-binary, and gender-fluid communities, who explore and express their new digital selves. Their movements and emotions are translated into transformative avatars, raising profound questions about the fluidity of identity and the impact of digital self-discovery on reality. The final output will be a video documenting this innovative process, blending the tangible with the digital and sparking reflections on the intersections of technology and identity.


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The only ice in the
future is popsicles
2024

This project, presented at the Zsamm.cc and GAT.news exhibition, features a narrative told by AI-generated voices.

The story is displayed through large posters, styled like advertisements, and placed around the ski region.

Despite the unsnowy landscape, these visuals create a unique experience for festival-goers, blending technology and storytelling in a way that encourages interaction and reflection.

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CCC
2023


In this project, we delve into a dystopian scenario where a country grapples with a resurgence of soft drinks, leading to a severe public health crisis characterized by diabetes, obesity, and shortened lifespans. Government regulations prove futile as corporations actively promote and profit from sugary beverage consumption, especially targeting infants and children. This narrative underscores the stark contrast between dire health consequences and profit-driven marketing, culminating in the nation's inundation with unhealthy products.

A publication and various objects were crafted during a residency in Merida, Mexico.

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Filed under:
Object, Narrative, Publication

Architectural Utopias
bimonthly published on
GAT.ST
ongoing

Wilhelm Scherübl Jr. was invited by GAT.ST to write architectural utopias at monthly intervals, based on quotations from the current media landscape.

> GAT.ST (German Versions)
> Click the dates on the right for the English Version
Filed under:
Narrative, Publication

Recollect Space
2015

Recollect Space focuses on people’s memories of their architectural surroundings. It connects places to stories and experiences which are shaped by remembered and retold architectural details. Specifically, the project refers to the memories of refugees who at the moment are not able to return to places they used to inhabit.

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Filed under:
Video, Publication

The illegal project
2017

Urban space has its possibilities, each citizen uses them. The usage gets especially interesting when it comes to an unusual or illegal use of urban situations.

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lowtel
ongoing

The image series deals with certain places or spaces in cities that we as passers-by often do not pay attention to or do not want to pay attention to. Their connection with drugs, homelessness or prostitution that can not be reconciled with the generally accepted concept of life, let most people simply look away. By collaging and changing these places in the photos, the view should be directed precisely to the things we want to banish or hide from our "perfect" world.

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behind the scene
2015

with Therese Leick

1st Prize 

Some locations are so highly renowned that their surroundings consequently lose their relevance, even though they carry an important history of their own. Being overshadowed by the main attraction, these neighbouring areas are mainly used as transitional spaces. As people move between these places, the spaces begin blurring in the background and get less and less noticed until they become non-places.

The modest intervention of angled mirrors restricts the view of the monument and renews the spectators point of interest. By redirecting the visitors’ perception towards the forgotten places around the monument, people are led to rethink their acknowledgement of the spaces “behind” the scene.

refresh
2016

with Therese Leick

1st Prize 

Our daily rhytm passes in a 24 hour circulation, divided in 8 hours of capacity, 8 hours of socializing and 8 hours of regeneration. State to state, we are changing from being efficient, to enjoying our leasuretime, to regenerate ourselves for the next day.





© Wilhelm Scherübl