Wilhelm Scheruebl Jr.
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Me, myself and (A)I
2024


in collaboration with
Bernadette Maria Leitner
Flavia Mazzanti
Manuel Bonell

This research project explores the expansive digital landscape of self-expression and identity, from Instagram filters to fully fictional personas. It focuses on empowering marginalized communities, especially those who feel disconnected from their biological bodies, allowing them to express their true selves. Using tracking suits, participants can fuse their physical and digital identities, creating personalized avatars that embody their desired identities and emotions, often enhanced through AI tools.

The project specifically involves performers from transgender, non-binary, and gender-fluid communities, who explore and express their new digital selves. Their movements and emotions are translated into transformative avatars, raising profound questions about the fluidity of identity and the impact of digital self-discovery on reality. The final output will be a video documenting this innovative process, blending the tangible with the digital and sparking reflections on the intersections of technology and identity.


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The only ice in the
future is popsicles
2024

This project, presented at the Zsamm.cc and GAT.news exhibition, features a narrative told by AI-generated voices.

The story is displayed through large posters, styled like advertisements, and placed around the ski region.

Despite the unsnowy landscape, these visuals create a unique experience for festival-goers, blending technology and storytelling in a way that encourages interaction and reflection.

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CCC
2023


In this project, we delve into a dystopian scenario where a country grapples with a resurgence of soft drinks, leading to a severe public health crisis characterized by diabetes, obesity, and shortened lifespans. Government regulations prove futile as corporations actively promote and profit from sugary beverage consumption, especially targeting infants and children. This narrative underscores the stark contrast between dire health consequences and profit-driven marketing, culminating in the nation's inundation with unhealthy products.

A publication and various objects were crafted during a residency in Merida, Mexico.

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Filed under:
Object, Narrative, Publication

Architectural Utopias
bimonthly published on
GAT.ST
ongoing

Wilhelm Scherübl Jr. was invited by GAT.ST to write architectural utopias at monthly intervals, based on quotations from the current media landscape.

> GAT.ST (German Versions)
> Click the dates on the right for the English Version
Filed under:
Narrative, Publication

Recollect Space
2015

Recollect Space focuses on people’s memories of their architectural surroundings. It connects places to stories and experiences which are shaped by remembered and retold architectural details. Specifically, the project refers to the memories of refugees who at the moment are not able to return to places they used to inhabit.

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Filed under:
Video, Publication

Breath
2020

with Therese Leick

Honorable Mention
I close my eyes and imagine I'm walking through a thick forest. Sunlight flashes through the treetops and the rustling of the leaves sounds like ...

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Filed under:
Narrative

lowtel
ongoing

The image series deals with certain places or spaces in cities that we as passers-by often do not pay attention to or do not want to pay attention to. Their connection with drugs, homelessness or prostitution that can not be reconciled with the generally accepted concept of life, let most people simply look away. By collaging and changing these places in the photos, the view should be directed precisely to the things we want to banish or hide from our "perfect" world.

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temporariness
2018

Palestine and Israel, a temporary state. Which manifests in a not very temporary situation.

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Filed under:
Concept

the defensive appearence
2018

The sun is hot, the inside dark. Shutters are down to keep the heat outside. The buildings become monoliths or obelisks as the facade and openings melt together.

Documenting this sculptural appearance and retouching all openings out of them, they reflect the dilemma of our society. The openness and self portrayal on online platforms vs. the loneliness and seclusion that happens in reality.

They become monuments of our society in the heart of our build environment.
Filed under:
Concept

Postcards from the Forest
2020

After President Trump made statements about our marvelous forest cities, I took the chance to create some Postcards from the Viennese city center.

Everything is real, nothing is fake!
Filed under:
Narrative, Concept




© Wilhelm Scherübl