Wilhelm Scheruebl Jr.


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The only ice in the
future is popsicles

2024

This project, presented at the Zsamm.cc and GAT.news exhibition, features a narrative told by AI-generated voices.

The story is displayed through large posters, styled like advertisements, and placed around the ski region.

Despite the unsnowy landscape, these visuals create a unique experience for festival-goers, blending technology and storytelling in a way that encourages interaction and reflection.

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© Wilhelm Scherübl