Wilhelm Scheruebl Jr.
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Me, myself and (A)I
2024


in collaboration with
Bernadette Maria Leitner
Flavia Mazzanti
Manuel Bonell

This research project explores the expansive digital landscape of self-expression and identity, from Instagram filters to fully fictional personas. It focuses on empowering marginalized communities, especially those who feel disconnected from their biological bodies, allowing them to express their true selves. Using tracking suits, participants can fuse their physical and digital identities, creating personalized avatars that embody their desired identities and emotions, often enhanced through AI tools.

The project specifically involves performers from transgender, non-binary, and gender-fluid communities, who explore and express their new digital selves. Their movements and emotions are translated into transformative avatars, raising profound questions about the fluidity of identity and the impact of digital self-discovery on reality. The final output will be a video documenting this innovative process, blending the tangible with the digital and sparking reflections on the intersections of technology and identity.


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The only ice in the
future is popsicles
2024

This project, presented at the Zsamm.cc and GAT.news exhibition, features a narrative told by AI-generated voices.

The story is displayed through large posters, styled like advertisements, and placed around the ski region.

Despite the unsnowy landscape, these visuals create a unique experience for festival-goers, blending technology and storytelling in a way that encourages interaction and reflection.

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CCC
2023


In this project, we delve into a dystopian scenario where a country grapples with a resurgence of soft drinks, leading to a severe public health crisis characterized by diabetes, obesity, and shortened lifespans. Government regulations prove futile as corporations actively promote and profit from sugary beverage consumption, especially targeting infants and children. This narrative underscores the stark contrast between dire health consequences and profit-driven marketing, culminating in the nation's inundation with unhealthy products.

A publication and various objects were crafted during a residency in Merida, Mexico.

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Filed under:
Object, Narrative, Publication

Architectural Utopias
bimonthly published on
GAT.ST
ongoing

Wilhelm Scherübl Jr. was invited by GAT.ST to write architectural utopias at monthly intervals, based on quotations from the current media landscape.

> GAT.ST (German Versions)
> Click the dates on the right for the English Version
Filed under:
Narrative, Publication

Recollect Space
2015

Recollect Space focuses on people’s memories of their architectural surroundings. It connects places to stories and experiences which are shaped by remembered and retold architectural details. Specifically, the project refers to the memories of refugees who at the moment are not able to return to places they used to inhabit.

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Filed under:
Video, Publication

ReAct
2020

with Efua Jarvis Essandoh
What can I do, when I witness a racist situation? How can one participate in changing todays
society into a less racist or even an Anti-racist environment?

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Filed under:
Digital Worlds

everything is private here
2020

The room deals with the momentary surveillance by digital media and technology.

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Filed under:
Digital Worlds

a walk in the park
2020

We have spent so much time in digital space that we often forget that there is a real world. Leaving a beautiful beach on Instagram is often more important than a day in the park. Our preferences move, we shut ourselves off and often forget what is real.

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Filed under:
Digital Worlds

two molecules in love
2020

with Konrad Politanski
We move in space, from somewhere in the dark we hear music. It makes our body vibrate, down to the smallest particle. Particles meet, particles diverge, they bounce of each other or merge and set energy free. In harmony with the music we reflect the energy conservation law. Everything vibrates. Everything is energy!

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Filed under:
Video, Digital Worlds




© Wilhelm Scherübl